For marketing & insights teams
Hear what customers are telling you, group by group.
Survey results, open-ended comments, and campaign exports pile up between launches. Bring one file, find what customers keep raising, and compare segments before the next planning meeting.
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A question you might bring
How do satisfaction ratings differ between new and returning customers?
Average ratings by segment, with response counts, plus follow-up questions you can ask about the comments.
Illustrative example: a survey export with a satisfaction rating, a customer segment column, and a free-text comment.
What you can do with your file
Brief, Ask, Tables and Charts are on Free, Pro and Max, within each plan's allowance. Decide is exclusive to Max. Charts and Decide require your own file. Stats and Python for supported results are on Max.
Ask: Ask what customers mention most often and get an answer that points back to the responses.
Tables: Break preferences or ratings down by segment, channel, or region in a single table.
Brief: Read a Brief of the main finding in a survey export before choosing what to dig into.
Share: Send a link to a Brief so colleagues see the finding and its supporting figures.
Files people often bring
- Customer or brand survey exports
- Open-ended comments and reviews
- Campaign performance exports
- Segment or persona lists with responses
Good to know
- Survey data is not weighted automatically; describe results as reflecting the responses you collected.
- Review columns, filters, and the base behind each figure before you share it.
- Differences between groups describe your data; they do not show cause.
- Only upload files you have permission to analyze.