“The data is ready. What are the main findings?”
Example
Illustrative Brief, not customer data. Review the supporting figures, sources and limitations.
What should we take into the improvement planning meeting?
Customer priorities are split—about a third favor each improvement. Easier ordering 33.9%; Faster support 33.9%; More flexible returns 32.3%. These are recorded shares (62 choices), not a clear mandate for one change. Check the audience and decision criteria before prioritizing.