For Market researchers
Understand survey responses across segments.
Reduce repeated survey-table preparation with segment findings, figures, and response bases to check.
Upload your spreadsheet free
How it plays out
Your team needs top-line survey findings and segment detail from an export.
Situation
Prepare a survey readout with overall findings, segment comparisons, and differences worth investigating.
How to get there
- Upload the survey export and select the worksheet containing responses.
- Review the automatic first Brief for an initial readout of the survey.
- Use Tables on Pro or Max to break down a recorded choice by an existing segment column and check each group's base.
- If a suitable comparison calls for a test, use Stats on Max; review its limits and the study context before reporting.
What you get
- A first readout of the survey's main patterns with figures to review.
- A segment table showing response shares and counted bases.
- Where requested and supported on Max, an exploratory comparison to interpret alongside the descriptive results.
Reduce repeated table preparation; give stakeholders the headline, segment detail, and response bases together.
Illustrative example
Table created in ~1 secRepresentative 48-row sample estimate, not a timed action in this preview. File size and task vary; loading and display affect total elapsed time; not a browser completion guarantee.
A shopping survey records a delivery choice and whether the buyer has purchased before.
Upload the export and ask: “Does delivery preference differ between first-time and repeat buyers?” Then break down choices by segment.
A table showing delivery choices by buyer segment, with percentages and counted bases to use in the survey readout.
Where each tool fits
Upload for a Brief, Ask follow-ups, and use Tables on Pro or Max for existing segments; check each group's base.
Why DataWhisperer?
Make the segment split visible.
Keep first-time and repeat buyers visible in the delivery-preference readout.
Build the cut the team requested
Use Tables on Pro or Max for delivery choices by existing purchase history.
Read each segment on its own base
Check percentages and counted responses for each buyer group.
Common questions
How can I prepare top-line survey findings?
Upload your survey export for a first Brief, then use Ask for follow-up questions or Tables on Pro or Max for response breakdowns. Review the figures and group bases before reporting.
Can I explore how answers vary by group?
Yes. Use Tables for a separate breakdown by an existing group column, then check the counts behind each pattern.
Are the example numbers on this site from real customer data?
These are examples, not customer data.